10 Creative Ways to Use Pinterest For Any Business
For many businesses, both product-based and service-based, Pinterest is an untapped resource for explosive web traffic and brand exposure. Here are our top 10 creative ways to use Pinterest for any business.
01 EVERYTHING IS SEARCHABLE
Pinterest isn’t like your average social media. In fact, it’s not even considered a social media platform. It is actually a social bookmarking website that doubles as a visual search engine. That means that Pinterest provides Search Engine Optimization. Every word that appears on your Pinterest profile is searchable, so optimize your bio, boards, descriptions, and pins with any keywords your ideal client might search for.
02 VERTICAL PINS ARE BETTER
This one is pretty straightforward. Vertical pins take up more visual real estate, which means users have their eyes on your pins for longer. It’s also important to consider that almost two thirds of internet usage occurs on mobile devices—and vertical pins are easier to read on small screens.
03 CREATE YOUR OWN PINS
You can create your own pins for Pinterest to market your brand or product. If you don’t have the budget for a graphic designer, you can create pins for free using Canva. Create multiple design templates for a seamless workflow in the future.
04 WATERMARK YOUR PINS
Always make sure your pins have your name on them. As your pins get shared, you want users to know who owns the content. You can use an official iteration of your logo or include a small watermark. Also include your web address in every pin design.
05 APPLY FOR RICH PINS
While Pinterest does offer paid advertising plans, the best form of growth is organic. Rich Pins are a type of organic pin that allow you to embed extra information from your website directly on the pin. With three different types of Rich Pins, your business will benefit from taking the steps to apply for Rich Pins. Click here to learn more about Rich Pins.
06 REPURPOSE YOUR CONTENT
Creating content for Pinterest doesn’t actually require a ton of extra work. If you’re already posting on Facebook or Instagram, or you’re writing blog material on your website, or you have an online store, you can repurpose that content for Pinterest. Either create a fresh pin and link it to your service or product, or pin directly from your site or profile with Pinterest plug-ins and integrations.
07 PIN OTHER BRANDS’ CONTENT
Your Pinterest profile should be 20% original content and 80% other people’s content. Each week, aim to add new content (that’s original content from your business) and spend time pinning relevant content from others to your boards. While this may appear like you’re promoting your competition, it actually increases traffic to your profile, which then can lead to an increase in traffic to your website.
08 ADD A LINK TO YOUR BIO DESCRIPTION
Strategic calls to action are what turn leads into paying customers. Consider adding a link to your bio description that gets your potential customer or client excited to learn more about you. It could be as simple as learning more about your business by visiting your website, or maybe it’s a coupon or free education.
09 PIN CONSISTENTLY
As is true with all types of social websites, a consistent schedule is critical to establishing a strong presence on Pinterest. If you’re just starting out, try setting a goal of just 5 new pins per week and also set aside 10-15 minutes to re-pin other people’s content. Pinterest prioritizes FRESH content, so the more consistent you are, the more likely your pins will appear in feeds.
10 USE TAILWIND TO SCHEDULE PINS EASILY
This might be the secret to the most successful brands on Pinterest. Tailwind is an official Pinterest partner that simplifies and accelerates Pinterest content planning. You can easily schedule your pins for an entire month in just one sitting. Tailwind also provides an exclusive community called Tailwind Tribes that get you connected with similar brands who will share your content and provide content for you to share. Get $15 towards your Tailwind subscription when you upgrade to Plus using this link (affiliate link).
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BAY AREA MARKETING AGENCY AND SOCIAL MEDIA MANAGEMENT
For almost 30 years, Articulate Solutions has been working as a premier marketing agency in the Bay Area. Our clients who have committed to a strategic Pinterest plan have seen 300% increases in impressions and 200% increase in website traffic. As experienced social media marketing providers, we highly recommend Pinterest for your business. Interested in having us manage your social media? We’re open for business! Contact us today to get started.
Posted on July 14, 2020