Customer Spotlight: Pinnacle Bank

One of the pleasures of doing business in a relatively small town is that we often get to work for people who also work for us! Our good friends (and longtime clients) at Pinnacle Bank are just one example among many.

Way back in the early 2000s, Pinnacle Bank was organized by a group of South County business leaders looking to bring a friendly, “old-fashioned” style of business banking back to the local area—while also offering the latest in advanced banking technology. The first Pinnacle Bank offices opened in Morgan Hill and Gilroy in 2006, followed by Salinas in 2007.

Articulate Solutions at that time was a small—but definitely growing—agency, steadily building a loyal client base by delivering award-winning creative work along with outstanding customer service. Pinnacle Bank, meanwhile, was looking for a “fresh approach” to marketing to help them stand out from other big-name banks in the region.

Brittany Casarez, Vice President of Marketing for Pinnacle Bank, explains, “When we were put in touch with Articulate Solutions, it was a perfect match. They are a small business based in South County, so they understood our target audience perfectly. Their ideas are fresh and creative—and they are very knowledgeable about the best way to market in this new digital age. We love working with Articulate Solutions!”

That feeling is definitely mutual. As soon as we started working together, we were sold on Pinnacle Bank’s community-based approach to banking. We believed in them from the start and have done our business banking there ever since. It was a nice bonus that the Gilroy office was located in the heart of downtown Gilroy, a place near and dear to our hearts (and conveniently just a block away from our own office)!

Back in those early days, our creative team developed a unique testimonial-focused advertising campaign to highlight Pinnacle Bank’s personalized customer service. While the designs have been refreshed and modernized several times since then, the basic approach remains fundamentally the same: each ad features a local business with a photo of the owners and a testimonial quote about why they love working with Pinnacle Bank. This turned out to be a win-win for everyone involved. Over the years, the ads have showcased dozens of local businesses, big and small. They also promote the benefits of partnering with Pinnacle Bank in a very genuine way.

In addition to the ongoing ad campaigns (both print and digital), Articulate Solutions also developed Pinnacle Bank’s website ( and has designed a wide variety of print materials, ranging from flyers and brochures to party invitations and holiday cards. Over the last several months, our creative team has developed eye-catching window cling banners, postcards, print and digital ads, radio ads, and more to prepare for the grand opening of Pinnacle Bank’s newest office at The Pruneyard in Campbell.

We look forward to continuing to grow along with Pinnacle Bank!


Articulate Solutions is an award-winning Bay Area creative agency with nearly 30 years of experience in brand identity, graphic design, marketing and more. We have a long list of loyal clients in the South Bay, Silicon Valley, and beyond. Ready to put our creative team to work for you? Contact us today to get started.

Posted on September 21, 2020