How to Craft a Winning Press Release

A well-written press release can be a powerful way to get free media coverage for your business and increase interest in new “products, special events, or anything else that’s “news-worthy.”

It’s important to remember that a press release is not an advertisement. Rather, it’s a tool to let the media know that you have an interesting story to share. So your press release needs to provide all the facts that journalists would need to write a story of their own.

Here are a few things we always keep in mind when writing press releases for our clients:


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