Preparing for What Comes Next: 3 Strategies for Business Development
There is no question that COVID-19 will have a lasting impact on all aspects of our lives—including the ways we do business. At Articulate Solutions, a Bay Area marketing firm and creative agency, we have developed three strategies for business development to help your business not just survive—but thrive.
- Evaluate your brand position. The world has changed for good. Some things may never go back to the way they were. Is your brand prepared to stand firm in this new world? Perhaps it’s time you invest in rebranding. This could be a full overhaul of your visual identity, or it could be minor updates to freshen up your visual presence. However much time or resources you put into your brand, it is imperative that you evaluate how your brand makes others feel and be certain that it is relevant, socially conscious and consistent.
- Update your website. Web trends change every year, and if you haven’t updated your website in the last two years, you’re already behind. If you have the time and the resources, now could be the perfect time to refresh your home page, start doing a regular blog, or redesign your website altogether. Embrace the “spring cleaning” mentality and get a fresh, clean start! Check out our latest custom website for South Bay Vascular Center.
- Invest in the future. If business has slowed down, then you have time to work on all those projects nobody ever seems to have time to do. Have your staff sign up for low-cost online training programs and learn new skills. Everyone from the CEO or president to your custodian can learn something new to benefit your business.
These are difficult times for everyone. But if you have resources tucked away and are confident about your future, you can actually use this time to get a competitive edge and come out of the Shelter-In-Place in the lead position.
See the Articulate Solutions News page for more strategies for communicating during the COVID-19 crisis.
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With over 25 years of experience, Articulate Solutions knows how important it is to invest in your business. Over the years, we’ve reinvented and reimagined our own brand as well as our clients’ to stay fresh and relevant. Brand development is a big part of our graphic design and strategy portfolio—our clients have trusted us to discover their brand and create a full spectrum of visual brand identity from their websites to their collateral to their messaging. Sound like something you’re looking for? We’re open for business! Contact us today to get started.
Posted on May 11, 2020